The Clock Is Running

By Marc Ira Hooks


OLYMPIC COUNTDOWN CLOCK -- Located in front of Sochi’s most recognizable landmark, the Olympic countdown clock shows there is just one year left to prepare before the world arrives in Russia for the 22nd Winter Olympic Games. PHOTO BY MARC IRA HOOKS

SOCHI, Russia (BP) -- Excitement is mounting in the Olympic host city of Sochi, Russia, where last week the countdown clock in the central square displayed only 365 days until the Opening Ceremonies of the 22nd Winter Olympic Games.

On Thursday night, Russian dignitaries and Olympic officials celebrated the event in the recently completed Bolshoy Ice Dome in nearby Adler. Several thousand Sochi residents gathered to watch the countdown at one of the live Olympic viewing sites in their city’s downtown area along the coast of the Black Sea.

Olympic officials and Sochi residents were not the only ones in the area watching as the clock clicked down to the one-year mark. Southern Baptists from Oklahoma and Georgia joined International Mission Board (IMB) missionaries in the city as preparations for Olympic ministry continue. 

The Engage Sochi project is an IMB initiative that mobilizes Southern Baptists to reach the people of Sochi through broad sharing of the Gospel and planting of churches before, during and after the Games.

Staff members and volunteers from two state Baptist conventions joined Engage Sochi project leaders to plan for more than 400 people to share the Gospel in Sochi during the Olympics in February and the Paralympics in March, 2014.

“I think it is important for Conventions to be leading out in Olympic ministry,” said Georgia Baptist Convention staffer Marty Youngblood, who is a veteran of Olympic ministries.  “It allows us to reach the world in a much more responsible way, as far as our resources go.”

OLYMPIC COUNTDOWN CLOCK -- Located in front of Sochi’s most recognizable landmark, the Olympic countdown clock shows there is just one year left to prepare before the world arrives in Russia for the 22nd Winter Olympic Games. PHOTO BY MARC IRA HOOKS

Unlike other Olympic ministry projects, Engage Sochi focuses on more than broad Gospel-sharing. At its core is a strong church-planting component. While volunteers will have the opportunity to share the Gospel with those people around the world, the primary focus is to reach individuals who live and work in the Olympic city.

Youngblood says the intentional church planting at an Olympic event makes the project unique. “We are going to be focusing on the people of Sochi,” he said. “Mass evangelism is good.  It’s important to focus on the people from around the world. But, when we focus on the city and the people of Sochi we leave more of a lasting influence than we usually would during the Olympics.”

Bob Nigh, Managing Editor of the Oklahoma Baptist Messenger, said he believes the Engage Sochi philosophy is very, very important. “We need to be able to look back on this and ask, ‘What difference did all of that make?’ And hopefully, and prayerfully, this is going to make a huge difference in the lives of many people who live in Sochi.”

SHARING ON THE SLOPES -- Randy Lind, Worship and Music Specialist for the Baptist General Convention of Oklahoma, shares the Gospel with a young skier on the slopes where several Olympic events will be held in February, 2014. PHOTO BY MARC IRA HOOKS

Nigh joined Baptist General Convention of Oklahoma Worship and Music Specialist, Randy Lind, and several members of the Singing Churchmen of Oklahoma, who will perform in Sochi during the first full week of the Games.

While the group spent the week seeking venues where they can perform as a hundred-person-strong men’s choir, they will spend much of their time in Sochi during the Games singing in small groups throughout the area as a way to meet people and share the Gospel.

“We looked at Mexico, China and some other places to minister in 2014,” said Lind.  “But, when I heard that we could help local pastors and also do work in church planting, that really touched my heart. The fact that we get to do all of this during the Olympics is just icing on the cake.”

With just under a year remaining before the kick-off of the Olympics in Sochi, much of the city and surrounding area is covered in a cloud of construction dust that can be seen from a nearby mountaintop. Just as Russian officials are preparing the city of Sochi to host the Olympics, the Engage Sochi team and scores of volunteers have much to do as well.

“We are going to be praying a lot,” said Lind. “We will be preparing to do things that we believe will reach out and touch people’s hearts, musically. But, we will also be refreshing that story... that story about how our lives have been changed by God working in us, and how Christ has made a difference in our lives.”

FAITH CHALLENGE -- “Olympic ministry is not an easy ministry,” said Georgia Baptist Convention staffer, Marty Youngblood. “It is not for everyone.  But, it will grow you in your faith in ways you never knew were possible.”  PHOTO BY MARC IRA HOOKS

Youngblood said he believes all Southern Baptists should be praying in earnest for the Engage Sochi ministry team and logistics coordinators. “This may be one of the most difficult Winter Olympics that I have ever come to know and see as far as logistical planning is concerned.

“I think God is going to do something spectacular here... maybe even more than anything we have ever experienced in Olympic ministries,” added Youngblood. “I am convinced that this is going to be a time where we see the Lord move in mighty ways in the community of Sochi, with the churches here, and with people from around the world.”

While Baptists in Oklahoma and Georgia are already deep into the planning of their Olympic ministry trips to Sochi, they and IMB missionaries pray that other Southern Baptists will get just as involved in Engage Sochi. Updates and other information, including video features, can be found at or by writing to


Marc Ira Hooks is an IMB writer based in Europe.  He also serves as Co-Director and Olympic Event Coordinator for Engage Sochi.  He can be reached by email at